In our seek for the most effective know-how, we regularly are likely to overlook what’s proper in entrance of us. As a substitute, we salivate over the tech specs of a distant product, however with out seeing the complete image and utilizing it, it is simple to glorify a specialised product… solely to search out out that it disappoints in day by day use.
This yr, after going by dozens of units, I carry on coming again to… Samsung. The model is all the time in our face, and you may typically see folks criticize it for some particular person spec the place it’s not fairly the most effective. Be it a barely smaller digicam sensor dimension that nerds obsess over or a battery that doesn’t dwell as much as expectations. There’s actually a grain of reality in these criticisms, however there may be additionally the larger image.
Samsung has grow to be a design chief, not a follower
The distinctive cushion design of the Galaxy Watch 8 proves Samsung is able to take dangers (Picture by PhoneArena)
The cliche often goes that Samsung is an organization that follows carefully in Apple’s footsteps. However the Galaxy Watch 8 sequence present that Samsung is ready to take some daring dangers.
Take the brand new cushion design of the Galaxy Watch 8 (or ought to we simply say the “squircle design”?). It’s in contrast to another smartwatch available on the market.
Do you assume it was a straightforward choice to go away from the beloved circle form of the watch to this loopy trying new design? I guess that it wasn’t, however Samsung went for it anyway. The result’s a watch that goes towards the grain, however for purpose — a barely greater battery and far improved consolation.
Samsung additionally deserves credit score for sticking with the rotating bezel design, its personal invention that once more stays unmatched and has a loyal following.
Galaxy S25 sequence is… flawless?
And I do not know why the Galaxy S25 does not get extra recognition for its tremendous compact and light-weight design. This telephone is severely the ONLY really compact telephone in 2025, if you happen to ask me.
The wonderful A sequence
Add to that the surprising success of the 2025 Galaxy A sequence, which is seemingly promoting like hotcakes.
Market analysts from IDC additionally acknowledged the A sequence of their newest report: “Samsung was in a position to consolidate its market management and outperform the general market reaching robust development within the quarter pushed by the gross sales of its new Galaxy A36 and A56 merchandise,” stated Francisco Jeronimo, vp, Consumer Units, IDC. “These new merchandise introduce AI-enabled options to mid-range units, which has been successfully utilized in retail shops to drive gross sales, as extra customers grow to be interested by AI.”
IDC gross sales information reveals Samsung is killing it currently
And let’s not even get began on the subject of Apple and AI…
Extra type elements
Samsung could be behind, however it has some merchandise within the pipeline equivalent to Challenge Moohan, its Imaginative and prescient Professional different, that’s anticipated later this yr.
UI overhaul
Not everybody loves the brand new One UI fashion (in all probability the one space the place Samsung copied Apple essentially the most). Nevertheless, it is a a lot wanted contemporary coat of paint and I would argue that a couple of errors made within the course of are higher than sticking with the outdated boring look of One UI.
So these are my causes to consider that Samsung is present process a little bit of a renaissance in 2025.
The corporate just isn’t afraid to take dangers, and most significantly, it takes the best dangers. It has addressed a lot of the criticism and if you’re sleeping on Samsung’s ecosystem… properly, it would simply be the cut price purchase of 2025, contemplating all of the profitable offers that we generally see.
However let me know what you assume: is Samsung the success story of 2025?
