Qualcomm hosted its first Snapdragon for India: Auto Day on Wednesday, showcasing a number of strategic collaborations within the automotive sector. Think about if I let you know that the automobile you are most likely driving has a Qualcomm chipset? That was information to me after I spoke with Qualcomm executives on the sidelines of Snapdragon for India: Auto Day in New Delhi. On the occasion, the chip-maker showcased numerous strategic collaborations with companions, like KPIT, an AI-powered Sensible Chassis Platform with Built-in Automobile Movement Management (IVMC). After all, that is powered by Qualcomm, which acts as an enabler for such a tech stack.
Nakul Duggal, Group GM, Automotive and Industrial and Embedded IoT, Qualcomm, talked concerning the firm’s strategic deal with India, highlighting its vital engineering presence and innovation efforts. Throughout his keynote, Duggal spoke concerning the shift from low-end to premium experiences in India, with a deal with AI by means of Digital Chassis. The occasion additionally highlighted Qualcomm’s partnerships with main automakers, together with Maruti Suzuki India Restricted and Mahindra, showcasing superior applied sciences similar to autonomous braking and cybersecurity options.
Nakul Duggal, Group GM, Automotive and Industrial and Embedded IoT, Qualcomm, throughout keynote
Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Restricted, mentioned how the collaboration with Qualcomm started 5 years in the past. He additionally revealed that the second-generation Baleno was the primary automobile from the corporate to utilise linked automobile options from Qualcomm, and he added that the upcoming e-Vitara EV will function Qualcomm know-how. The occasion additionally noticed the presence of Velusamy R, President – Automotive Enterprise, M&M Restricted and Managing Director, Mahindra Electrical Vehicle Restricted.
Qualcomm is powering premium in-cabin experiences
Qualcomm’s Duggal mentioned the assorted elements of how the corporate is enhancing premium in-cabin experiences, like a number of high-res shows on the entrance and rear with enhanced graphics help, pure language understanding for intuitive voice management for automobile interactions, multimdal interfaces for a number of mechanisms for partaking the automobile, face recognition that may add an additional layer of safety and extremely personalised expertise for all occupants. He additionally mentioned key elements, similar to driver monitoring, which retains drivers alert and conscious of their environment to reinforce security, in addition to a surveillance system that includes surround-view cameras, including contextual consciousness to reinforce security and safety additional.
Qualcomm says that over 350 million autos globally are powered by Snapdragon Digital Chassis
The premium in-cabin expertise can even embody a premium sound expertise with zonal audio with lively noise and echo cancellation, machine studying and Edge AI for person and contextual knowledge to tell larger ranges of personalisation.
Duggal gave an instance of how Qualcomm has been in automotive for 20+ years, “We began our journey with OnStar, with Common Motors again in 2002, when the US was transferring from analogue to digital, we labored with GM to get them to make use of CDMA, which was a know-how that we innovated. And the historical past of the corporate was really in trucking telematics. Again within the late 80s, we had really created a system referred to as Omni Tracks, which was solely for long-distance trucking within the US and Mexico and ultimately in Europe.”
Qualcomm retains two-wheelers in focus as effectively with companies like 4G/ 5G/ GPS, Wi-Fi, Bluetooth LE, close by charging station notifications, automobile service alerts and extra
V2X is a important element, and adoption in India is vital
Duggal additionally touched upon the worldwide name to motion for street accidents. He claimed that round 1.2 million fatalities globally might be prevented annually by adopting superior vehicle-to-everything (V2X) know-how. In his keynote, he defined that V2X know-how helps direct, low-latency communication between autos (V2V), roadside infrastructure (V2I) and weak street customers (V2VRU). The tech may help with collision avoidance security programs, in addition to security alerts to cyclists and pedestrians, ahead collision avoidance, and street security hazard warnings.
Qualcomm’s India focus contains pushing digital cockpits and sensible mobility
Duggal additionally talked about how the Autotalks acquisition by Qualcomm introduced international, production-ready V2X options.
He additionally touched upon the truth that India has been an engineering hub for Qualcomm for greater than 10 years, with the crew right here supporting the whole chipset and software program roadmap, check engineering, telematics, cockpit, ADAS, two-wheelers, linked companies, international buyer engineering, and India prospects are supported regionally. There are centres in Hyderabad, Delhi NCR, Chennai, and Bangalore.
Qualcomm desires to make India a worldwide chief in linked security
A very powerful section of the occasion was when Qualcomm’s Nakul Duggal emphasised the necessity for the federal government and business to align to speed up V2X deployment at scale, aiming to scale back street accidents and fatalities within the nation considerably.
Qualcomm affords telematics, digital cockpit, ADAS, linked two-wheelers, and linked companies
It will contain near-term authorities regulatory certainty and supportive coverage, similar to introducing a life-saving security spectrum without cost by delicensing the 5875-5925MHz band on the earliest for V2X deployment, in addition to the inclusion of V2X in Bharat NCAP 2.0, which is scheduled to be carried out in 2027. Qualcomm additionally pitches to incentivise two-wheelers so as to add V2X, making them seen to four-wheelers and vehicles, alongside the deployment of V2X roadside items at crash hotspots, similar to highways.
He additionally mentioned how AI-powered automated crash response may be extremely environment friendly, like integrating infotainment and telematics for enhanced security.
