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Apple nonetheless leads the worldwide pill market regardless of Amazon’s wonderful quarter


The worldwide pill market had a stable third quarter this yr with shipments of the machine rising a robust 20.4% year-over-year to 39.6 million items. A part of the explanation for the robust enhance was the poor numbers that the pill market had final yr. 2023 was the primary yr that Apple went with out introducing a brand new iPad since introducing the primary one in 2010. 
To date this yr Apple has unveiled two new iPad Professional fashions, each with OLED shows, and each powered by the M4 chipset. Additionally launched this yr had been two iPad Air (2024) fashions each outfitted with the M2 chipset. Apple additionally added a brand new 13-inch variant to the iPad Air (2024); that line now has 11-inch and 13-inch choices, identical because the iPad Professional, for many who need a large-screen iPad however do not need to pay prime greenback for an OLED show. Simply final month the iPad mini (A17 Professional) was unveiled.
In response to IDC, the iPad remained on the prime of the pill market as Apple shipped 12.6 million tablets throughout Q3. The small 1.4% annual achieve was helped by Again to Faculty purchases of the brand new iPad mini. Apple’s market share declined by six share factors to 31.7% from 37.7% throughout the identical quarter final yr.
Samsung had a very good quarter with year-over-year positive factors of 18.3% within the variety of tablets delivered throughout Q3. Nearly as good as this sounds, it nonetheless trailed general pill shipments of 20.4% in the course of the quarter which explains why Sammy’s international market share within the pill trade declined from 18.2% to 17.9%. The quarter noticed Samsung launch new premium slates such because the Galaxy Tab S10 Extremely and Galaxy Tab S10+ with AI options. Q3 gross sales had been pushed by the low-end Galaxy Tab A9 fashions.

In third place, with 4.6 million tablets delivered in the course of the third quarter, was Amazon. The corporate greater than doubled the variety of tablets it shipped in the course of the quarter (up 111.3%). Amazon’s international pill market share rose 5 share factors from 6.6% to 11.6% because the Hearth HD 8 mannequin was refreshed with AI capabilities. Most of Amazon’s Q3 2024 pill gross sales got here from purchases made throughout Prime Day.

Huawei completed fourth after producing an excellent 44.1% year-over-year achieve in Q3 pill deliveries which was greater than twice the speed that the worldwide pill market grew at in the course of the quarter. The Chinese language producer shipped 3.3 million slates in the course of the three months and the corporate’s worldwide pill market share rose from 6.9% in the course of the third quarter final yr to eight.2% this yr.

And rounding out the highest 5 was Lenovo. The corporate underperformed the pill market in the course of the third quarter by delivery 14.7% extra tablets from August by October. World market share declined from 8% to 7.6% as shipments hit 3 million tablets for the third quarter.

General, IDC says 39.6 million tablets had been shipped worldwide throughout Q3, up from the 32.9 million delivered throughout final yr’s third quarter.

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