Key takeaways
- American concern about local weather change has remained regular for the reason that election, regardless of authorities efforts to rollback many local weather initiatives.
- Regardless of financial and political challenges, concern about local weather change within the U.S. stays at a historic excessive.
- Firms should reduce by means of the noise and keep targeted on the problems that matter most to shoppers.
In our 4 many years of labor, we have now hardly ever seen such widespread uncertainty and instability within the working setting — a actuality that many professionals are confronted with as we speak. Leaders around the globe are asking: what’s actually modified and what stays fixed? To shed some gentle on this query, Trellis information companion GlobeScan carried out a flash ballot of 1,000 shoppers in the USA, asking them how critical they seen the problems of local weather change or world warming.
GlobeScan’s monitoring of considerations reveals that Individuals proceed to be as involved about local weather change as they had been earlier than the 2024 election. From a long-term monitoring perspective, concern about local weather change stays at historic highs within the U.S. Regardless of the present political local weather and financial challenges, Individuals’ concern about local weather change has solely barely diminished in comparison with seven months in the past, with half of Individuals nonetheless contemplating local weather change to be “very critical.”
What this implies
These findings mirror the resilience of American values round sustainability. Past concern about local weather change particularly, our analysis reveals that the broader environmental and social values held by Individuals have remained steadfast, even amid current political and financial turbulence. This enduring public dedication means that societal opinion — a important basis for advancing sustainability — stays robust. For organizations, this alerts a transparent crucial: keep aligned with the problems that matter most to shoppers or threat shedding each relevance and belief.
Primarily based on a ballot of greater than 1,000 Individuals carried out March 25-28, 2025.
