The telecom business stands at an inflection level. As networks evolve and buyer calls for enhance, harnessing the facility of knowledge and AI is now not optionally available—it is important for decreasing prices, enhancing buyer experiences and driving progress.
But, many telecoms face important challenges with knowledge governance, fragmented knowledge estates, legacy methods, and siloed knowledge, making it troublesome to combine essential buyer info and ship the real-time, personalised experiences clients anticipate.
Accenture and Databricks are partnering to assist Communication Service Suppliers (CSPs) overcome these hurdles and unlock the complete potential of their knowledge. By leveraging the Databricks Knowledge Intelligence Platform, constructed on the foundational lakehouse structure, we offer a unified atmosphere for knowledge and AI that breaks down silos and permits real-time decision-making. Our joint demos and options showcase sensible, scalable functions that drive measurable outcomes throughout key enterprise priorities.
Right here’s how our collaboration empowers telecoms to turn into really clever:
- Elevating Buyer Expertise
Our joint options, powered by the Databricks Knowledge Intelligence Platform, unify buyer knowledge to create a single view, enabling CSPs to work together extra successfully with their knowledge and dashboards. We display this functionality by means of options just like the AI/BI Genie, which permits enterprise customers to work together with knowledge utilizing pure language and ask questions similar to ‘For churn, which carriers are most buyer porting to right this moment?’ - Strengthening Defenses with Superior Fraud Analytics
Defending the community, clients and the enterprise from fraud, compliance dangers and cyber threats is paramount. Telecoms face persistent fraud challenges, together with spam calls, missed name scams, value plan abuse, SMS spamming and SIM swap fraud—all of which erode buyer belief and trigger monetary loss. Our joint fraud analytics options leverage the facility of machine studying on the Databricks Knowledge Intelligence Platform. Utilizing capabilities like Databricks AutoML and MLflow, we streamline the machine studying mannequin growth lifecycle, from knowledge discovery and preprocessing to characteristic engineering, coaching, monitoring experiments, mannequin serving and monitoring. This permits speedy growth and deployment of fashions particularly designed to determine uncommon patterns and anomalies attribute of fraudulent actions.Key fraud analytics use circumstances embody:
- Detecting varied forms of fraud, similar to spam, scams and SIM swap.
- Supporting autonomous monitoring and brute drive assault detection.
- Unlocking New Income Streams by means of Knowledge Monetization
Past enhancing inner operations and customer support, telecom knowledge itself is a invaluable asset that may be monetized. Turning uncooked knowledge into actionable insights and new data-driven companies presents a major progress alternative. CSPs gather detailed buyer insights, together with exact location knowledge, behaviors, preferences and enriched subscriber profiles that includes demographic, geographic and behavioral patterns. These datasets are extremely wanted by third-party entrepreneurs, driving telcos to monetize their knowledge belongings. Databricks facilitates this knowledge monetization by bridging the hole between geospatial info methods (GIS) and conventional knowledge science/analytics silos, enabling the creation of unified datasets that ship new enterprise worth. By way of instruments like Databricks SQL (DBSQL) for knowledge analysts and Genie for enterprise analysts, organizations achieve streamlined entry to consolidated knowledge. Databricks additionally optimizes efficiency and scalability by way of Spark and Photon, and supplies unified governance with Unity Catalog (UC), permitting geospatial knowledge to be managed as first-class belongings.
Accenture and Databricks: Driving Transformation Collectively
Accenture and Databricks are collaborating carefully, together with showcasing our capabilities on the Knowledge and AI Summit, to display how telecoms can flip knowledge into significant insights and tangible enterprise affect.
We invite you to discover how Accenture and Databricks can assist your group turn into an clever telecom.
Speed up with Accenture
Accenture accelerates data-driven transformation by guiding firms to harness the facility of knowledge and AI, enhancing and monetizing core enterprise methods. Accenture helps them unlock new enterprise fashions by leveraging knowledge as a key differentiator. With many years of expertise throughout 40+ industries, we provide complete knowledge companies that cowl the complete life cycle—from technique to execution and managed companies. By leveraging cutting-edge cloud, edge, and AI instruments, we assist firms construct a future-ready knowledge basis that ensures agility, velocity, and price effectivity, driving new progress and decreasing complete value of possession.
