The Worldwide Sport Builders Affiliation Basis (IGDA-F) has appointed former Microsoft exec Shannon Loftis as the brand new chair of its board of administrators.
She replaces one other fellow Microsoft alumni Ed Fries, who’s stepping down after a profitable 2 years main the group and can stay on the board.
After greater than 30 years of expertise in sport improvement at Microsoft and past, Loftis retired from her job working the Age of Empires studio at Microsoft in 2022. Together with her dedication to inclusion within the gaming and know-how areas, Loftis can be a useful addition to the IGDA Basis’s mission, the IGDA Basis mentioned.
After graduating with laptop science and arithmetic levels from Duke College, Loftis joined Microsoft’s Video games group in 1995, the place she contributed to over 70 video games throughout PC, Xbox, and Xbox 360. A few of her contributions embrace early on-line card video games, the Insanity sequence (Motocross Insanity, Monster Truck Insanity, and Midtown Insanity), Challenge Gotham Racing, the Fable sequence, the Viva Piñata sequence, and Banjo Kazooie: Nuts and Bolts.
Transitioning to management roles at Microsoft, Loftis managed groups worldwide that have been chargeable for lots of Microsoft’s latest successes. She constructed the Good Science studio, which laid the groundwork and shipped the Kinect system and lots of of its titles.
She later guided Microsoft’s First Get together World Publishing staff, which delivered bestselling titles like ReCore, Ori, Microsoft Informal Suite, and Flight Simulator. Earlier than retiring from Microsoft, she based World’s Edge, which is devoted to the award-winning Age of Empires sequence. Since leaving Microsoft, Shannon has remained lively within the trade as a board member, advisor, marketing consultant, and mentor.
Loftis’ long-standing dedication to inclusion and connection stems from her experiences because the youngest in a big, shut household. She is fascinated by and passionate in regards to the methods know-how and leisure can construct neighborhood, which has pushed her profession with a ardour to forge connections.
“I’m thrilled and honored to steer this board, and to work intently with the muse and with the IGDA,” mentioned Loftis, in a press release. “The IGDA Basis is among the most inclusive, intersectional, globally-relevant and efficient organizations in sport improvement and I consider our mission is extra essential as we speak than ever earlier than.”
Loftis has served on the IGDA Basis and AIAS’ board of administrators and co-founded the Microsoft’s Ladies in Gaming SIG with Bonnie Ross and Laura Fryer, which remains to be lively as we speak as a part of Video games 4 Everybody (G4E).
“I’ve labored alongside Shannon since our days at Microsoft; she’s a wonderful chief whose background and expertise within the trade make her an ideal match to tackle the function of Chair,” mentioned Ed Fries, who’s now founder . “I’m assured that the IGDA Basis will keep true to its values underneath her steerage.”
To study extra in regards to the IGDA Basis and to remain up to date on the most recent initiatives, go to the official web site at http://igdafoundation.org and comply with @IGDAFoundation on social media.
The Worldwide Sport Builders Affiliation Basis (IGDA-F) is devoted to advancing inclusivity and variety within the gaming trade by offering alternatives, training, and help for people from underrepresented communities.
The IGDA-F is sponsored by a beneficiant group of trade firms, together with Double High quality Productions, Stride PR, and Premack Rogers. Since 2008, the IGDA-F has supported greater than 1,000 alumni who now develop video games at each AAA and indie studios. For extra data, go to https://igdafoundation.org.
As a part of an IGDA Basis award, Karen Lawson, the daughter of sport trade pioneer Gerald Lawson, gave Muriel Tramis The Gerald Lawson Award for Achievement in Sport Growth at our GamesBeat Crossfire occasion in the course of the Sport Builders Convention. And GamesBeat exec Gina Joseph can be on the board of administrators of the IGDA Basis.
