Curating a Complete View of Buyer Information in Atlan
The Energetic Metadata Pioneers sequence options Atlan prospects who’ve accomplished an intensive analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the following knowledge chief is the true spirit of the Atlan group! So that they’re right here to share their hard-earned perspective on an evolving market, what makes up their trendy knowledge stack, modern use instances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Information Architect at Optimizely, a world chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Providers crew transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic resolution for managing knowledge.
This interview has been edited for brevity and readability.
Might you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a yr in the past. My goal is to convey knowledge, and understanding of it, nearer to prospects, serving to them see its worth to the enterprise.
Whereas learning science at college, varied tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding knowledge and appreciating the actual data it gives, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle by a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the abilities, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing personalized options for every buyer. Many main manufacturers are already Optimizely prospects, working carefully with us to ship worth.
After I joined Optimizely, the corporate was present process vital adjustments, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I grew to become a part of Information Providers, a newly established central perform chargeable for managing analytics and supporting our widespread knowledge platform in Snowflake. The crew was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
Might you describe Optimizely’s journey with Atlan, up to now?
I used to be chargeable for implementing the platform, coordinating with Atlan and the info engineering crew to convey the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, consumer tales, and short- and long-term targets.
To have interaction the enterprise, we wanted one thing tangible, so we started integrating Atlan with key knowledge sources. We rapidly built-in all our main techniques, incomes recognition from Atlan as certainly one of their quickest prospects to finish this course of. Native connectors, like Salesforce, allowed us to totally leverage Atlan’s options, and we’re working with Atlan to combine techniques with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who rapidly noticed worth since they have been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources accessible, offered coaching so customers might discover the info and determine helpful options, and helped information Atlan’s growth to maximise worth from the catalog.
I see Atlan not simply as an information catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on prime of the lineage offered by Atlan. We purpose to supply a holistic resolution for customers who come to Atlan and say one thing like, “I would like this for a particular challenge. Can I pull all these knowledge artifacts along with attributes linked to the best phrases, glossaries, and knowledge flows?” That’s our objective.
We’re nonetheless constructing it, because it’s an enormous activity, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you wanting ahead to attaining with Atlan sooner or later?
We wish to be certain that all the things our crew wants to grasp our prospects is made accessible in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless lots of work to be achieved. We’ve made lots of progress in Atlan, however we have to rigorously contemplate learn how to expose significant knowledge with out creating an unusable swamp. Our intention is to supply dependable and credible data inside Atlan.
Photograph by Davide Baraldi on Unsplash
