For years, Samsung Electronics has designed its units round what folks actually want, similar to higher efficiency, sharper cameras and smarter methods to remain related. And, with Galaxy AI, it goes past what units can do — it’s about how folks work together with them.
As AI quickly turns into the brand new consumer interface, it’s redefining our relationship with expertise. Now not only a assortment of apps and instruments, the smartphone is evolving into a wise companion that understands consumer intent and responds in actual time. This transformation strikes us from response to anticipation — the place, as AI turns into the UI, intent turns into on the spot.
The subsequent-generation Galaxy units are being reimagined round a brand new AI-powered interface, supported by breakthrough {hardware} constructed to unlock their full potential. This future is already unfolding, and the perfect of Galaxy AI and Samsung craftsmanship is about to be unveiled.
On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York — a borough with a unprecedented spirit and a particular historical past. Brooklyn is the place visionary considering and daring concepts form the longer term, so it’s solely becoming that Samsung unveils the newest and best additions to the Galaxy portfolio in a spot identified for its tradition, creativity and collaboration. The occasion might be streamed dwell on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel starting at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.
Keep tuned and ensure to go to information.samsung.com/world for all upcoming teasers, trailers and updates forward of Unpacked 2025.
